數碼市場營銷比賽
本校6位學生參加了「數碼市場營銷比賽」，脫穎而出，奪得殿軍。學生需於限時內構思並提交創新、可行的數碼市場營銷方案，並向由學者和專業人士組成的評審團現場簡報。是次比賽讓學生在真實商業情境中應用課堂所學，透過限時挑戰訓練他們的市場分析能力、創意思維及數碼工具運用技巧。現場匯報環節更加提升了學生的表達能力與臨場應變技巧，有助於未來升學及職場發展。
Six students from LHK participated in the “HSUHK Marketing Hackathon” and excelled by winning 3rd Runner-Up. Students were required to conceive and submit innovative and feasible digital marketing proposals within a limited time frame and present their ideas to a panel of judges composed of scholars and professionals. This competition allowed students to apply what they learned in class to real business scenarios. The time-limited challenge trained their market analysis skills, creative thinking, and digital tool application. The presentation segment further enhanced their communication skills and adaptability, which will benefit their future academic and career development.
